Countywide Marketing Plan

Marketing Plan
 Date Media Target Audience Responsible Party
Early September Distribution of toolkits/
instructions for how to use kits
Principals/
Counselors
Berrien RESA
Early September Resource materials posted on Berrien RESA website Parents, Students, counselors and school staff Berrien RESA
Early November Media Release-Information session opportunities  Parents and Students Berrien RESA (with approval from partner colleges)
Early November Power Announcement message to all 10th grade students in Berrien County  Parents and Students Local School Districts
Early November Poster distribution to all high schools Students Berrien RESA
Early Novembers Schools to post flyers to websites Parents and Students Local School Districts
Early December Application available online Parents and Students Local School Districts
March  Media Release-Announcement of total number of students accepted as part of incoming class Public Berrien RESA (with approval from partner colleges)

Contact Information

Early/Middle College Consultant 
Melissa Springsteen 
(269) 471-7725, ext. 1304 
melissa.springsteen@berrienresa.org

Students and their families may also contact their local high school counselor/guidance office.

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